关于非遗玉器文创产品的研究

ShenY_Han

2024年03月11日

2024年南通大学杏林学院寒假社会实践活动项目

“传承非遗工匠精神，打造新时代文化IP”——基于玉器文创产品的研究

Inheriting the spirit of intangible cultural heritage craftsmen and creating cultural IP in the new era

—— based on the research of jade cultural and creative products

调

研

报

告

沈弋涵，王子玥，袁珑芮，相梦莎，欧雅，汤云译，陆英姿，张成亮，钱祎瑶，袁菡雪

以玉之名，寻玉之根

中文摘要：本试验采用实地参观、资料查阅、人物访谈、线上线下相结合的方式对于非遗玉器文化及其衍生文创产品进行专题研究，主要研究结论如下：玉器在整个中华文明中都占有不可替代的地位，而玉石雕刻是一种具有深厚文化底蕴、杰出的艺术成就和具有高附加值的特殊工艺，在过去的政治、文化和宗教领域中发挥了非常特殊的作用，发展至今仍备受追捧。如果说中国工艺美术是中国传统文化的一个缩影，那么玉雕作为其中一种特殊的工艺美术，就是浓缩在中国文化中的艺术精华，玉雕的价值体现在玉雕艺术上，它将工艺与艺术、精神与美有机结合起来。一件优秀的玉雕作品往往是玉雕师综合素质和水平的结晶，它反映出玉雕师的技艺以及情感上的雅俗共赏，甚至是审美倾向和经验的积累。玉雕作品的艺术价值不仅受到玉石材料和雕刻技法等硬因素的影响，而且取决于玉雕作品所传达的概念和意义以及其中蕴含的文化价值。为了更好传承非遗玉雕艺术，“玉”扬千里小分队深挖中国玉器发展史，前往南京、扬州等地博物馆进行研学。以扬州为主阵地，借助当地非遗玉器发展优势，深入玉器制造一线，探访多位玉器传承大师，打造新时代的玉器文创产品。团队成员密切关注玉器保护与发扬，开展多次线上研讨会，不断创新文物传承形式，加强多方合作推出更多的优秀文创产品。

关键词：玉器；非遗；工匠精神;文创产品

In the name of jade, find the root of jade

Chinese Abstract: This experiment uses a combination of field visits, data review, character interviews, and online and offline methods to conduct a special study on intangible cultural heritage jade culture and its derivative cultural and creative products, and the main research conclusions are as follows: Jade occupies an irreplaceable position in the entire Chinese civilization, and jade carving is a kind of jade carving with profound cultural heritage, Outstanding artistic achievements and special crafts with high added value have played a very special role in the political, cultural and religious spheres of the past, and their development is still highly sought after today. If Chinese arts and crafts are a microcosm of Chinese traditional culture, then jade carving as one of the special arts and crafts, is concentrated in the essence of art in Chinese culture, the value of jade carving is reflected in the art of jade carving, it will be craft and art, spirit and beauty organic combination. An excellent jade carving work is often the crystallization of the comprehensive quality and level of the jade carver, which reflects the skill of the jade carver and the emotional appreciation of elegance and vulgarity, and even the accumulation of aesthetic tendencies and experience. The artistic value of jade carvings is not only affected by hard factors such as jade materials and carving techniques, but also depends on the concepts and meanings conveyed by jade carvings and the cultural values contained in them. In order to better inherit the art of intangible cultural heritage jade carving, the "Jade" Yang Qian li team dug deep into the history of Chinese jade development and went to museums in Nanjing, Yangzhou and other places for research. With Yangzhou as the main position, with the help of the development advantages of local intangible cultural heritage jade, we will go deep into the front line of jade manufacturing, visit a number of jade inheritance masters, and create jade cultural and creative products in the new era. The team members paid close attention to the protection and promotion of jade, carried out many online seminars, continuously innovated the form of cultural relics inheritance, and strengthened multi-party cooperation to launch more excellent cultural and creative products.

Keywords: jade; intangible cultural heritage; craftsman spirit; cultural and creative products.